When Bluemercury began in 1999, our mission was to create a welcoming space where everyone in our community could share in the power of beauty. We’re of the mind that labels are for soup cans, not skin serums, and that self-care isn’t gender-specific, but is color-blind. To that end, we’re continually looking to ensure that the culture within our walls feels inclusive to all.
We have clients and colleagues across the country, and the opportunity to help create widespread change in a meaningful way. We’re committed to using our platform as a national retailer to amplify underrepresented voices, both in our local neighborhoods and in the beauty business at large.
We signed the Fifteen Percent Pledge in 2020 to make public our commitment to increasing the number of Black-owned beauty brands we carry and Black-owned businesses we support at Bluemercury. We've since added additional Black-owned brands to our roster, yet we know there's much more we can do. We’re continuing to take steps in pursuit of our goal and use our platform to increase the visibility of Black founders.
In Good Company At Bluemercury, we’re proud to support beauty businesses from diverse founders