What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    High Impact Extreme Volume Mascara
    600 REVIEWS
    Over-the-top brush wraps your lashes in instant, jaw-dropping drama.
  2. 2
    Beyond Clean Volumizing Mascara
    519 REVIEWS
    Lash-enhancing lengthening formula.
  3. 3
    No Smudge Mascara

    Bobbi Brown

    404 REVIEWS
    A raincoat for lashes-this long-wearing, waterproof mascara defines, curls, and lengthens lashes without smudging, clumping, or flaking.
  4. 4
    Cosmic Growth Mascara

    Lune+Aster

    102 REVIEWS
    BestSeller Exclusive
    Lash-enhancing vegan mascara volumizes, lengthens and strengthens in two to four weeks.
  5. 5
    So Stretch Mascara

    Sisley Paris

    27 REVIEWS
    Instant visible length and definition for the appearance of longer, thicker and more beautiful lashes day after day.
  6. 6
    So Volume Mascara

    Sisley Paris

    15 REVIEWS
    Provides volume, curls and defines the lashes, from the root to the tip.
  7. 7
    Pretty Extra Mascara
    10 REVIEWS
    For those who love fluffy and thick lashes, rather than thin and spidery, this mascara is for you.
  8. 8
    The Curling Mascara

    Kevyn Aucoin

    6 REVIEWS
    This innovative protein-based formula coats and shrink wraps onto each and every lash as it dries for a separated, thick and curled finish.
  9. 9
    PureLash Lash Extender and Conditioner
    494 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.