What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    Pretty Extra Mascara
    10 REVIEWS
    For those who love fluffy and thick lashes, rather than thin and spidery, this mascara is for you.
  2. 2
    No Smudge Mascara

    Bobbi Brown

    403 REVIEWS
    BestSeller
    A raincoat for lashes-this long-wearing, waterproof mascara defines, curls, and lengthens lashes without smudging, clumping, or flaking.
  3. 3
    So Stretch Mascara

    Sisley Paris

    27 REVIEWS
    Instant visible length and definition for the appearance of longer, thicker and more beautiful lashes day after day.
  4. 4
    So Curl Mascara

    Sisley Paris

    18 REVIEWS
    Instantly coats lashes, creating a visibly curled and thickened lash look.
  5. 5
    So Volume Mascara

    Sisley Paris

    15 REVIEWS
    Provides volume, curls and defines the lashes, from the root to the tip.
  6. 6
    Glamolash Mascara XXL Black
    6 REVIEWS
    Achieve showstopping volume to the eyelashes with the intense black color concentration in XXL Mascara. 
  7. 7
    Double-Ended Mascara Primer
    2 REVIEWS
    Award-winning RevitaLash Cosmetics Volumizing Primer and Volumizing Mascara come together in this convenient, 2-in-1 lash primer and mascara duo designed to prep lashes and enhance volume, creating gorgeous, richly pigmented, luxurious lashes.
  8. 8
    XXL Mascara Waterproof
    1 REVIEWS
    Lashes are coated and defined without smudging or flaking
  9. 9
    PureLash Lash Extender and Conditioner
    493 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.