What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    High Impact Extreme Volume Mascara
    600 REVIEWS
    Over-the-top brush wraps your lashes in instant, jaw-dropping drama.
  2. 2
    Smokey Eye Mascara

    Bobbi Brown

    558 REVIEWS
    Kohl-pigmented mascara delivers high-drama by instantly creating extremely black, stretched out lashes that are the perfect complement to a smokey eye look.
  3. 3
    Beyond Clean Volumizing Mascara
    518 REVIEWS
    Lash-enhancing lengthening formula.
  4. 4
    So Stretch Mascara

    Sisley Paris

    27 REVIEWS
    Instant visible length and definition for the appearance of longer, thicker and more beautiful lashes day after day.
  5. 5
    So Volume Mascara

    Sisley Paris

    15 REVIEWS
    Provides volume, curls and defines the lashes, from the root to the tip.
  6. 6
    Pretty Extra Mascara
    10 REVIEWS
    For those who love fluffy and thick lashes, rather than thin and spidery, this mascara is for you.
  7. 7
    Noir Lash Tint

    Surratt

    4 REVIEWS
    Precisely defined, denser-looking lashes that last all day - with just one sweep.
  8. 8
    Dark Star Mascara

    Pat McGrath Labs

    2 REVIEWS
    This gravity-defying mascara delivers instant volume, multidimensional length and weightless lift in a single stroke. The gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform with luxurious volume and exaggerated effects. Powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
  9. 9
    Pointilliste Mascara
    1 REVIEWS
    The sleek, exacting brush of this breakthrough mascara reaches lower lashes and outer corners without leaving a trace behind.
  10. 10
    PureLash Lash Extender and Conditioner
    493 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.