What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    High Impact Mascara

    Clinique

    4,084 REVIEWS
    BestSeller
    Lusher, plusher, bolder lashes for the most dramatic look.
  2. 2
    Straight Up Volumizing Peptide Mascara
    1,100 REVIEWS
    BestSeller
    A clean and smudge-free mascara that delivers 12 hours of full lift and volume.
  3. 3
    Smokey Eye Mascara

    Bobbi Brown

    572 REVIEWS
    BestSeller
    Kohl-pigmented mascara delivers high-drama by instantly creating extremely black, stretched out lashes that are the perfect complement to a smokey eye look.
  4. 4
    Extreme Volumizing Mascara
    512 REVIEWS
    A luscious, deep black mascara that creates intense lashes for a dynamic effect. 
  5. 5
    Lash Curling Mascara Jet Black
    134 REVIEWS
    BestSeller
    Bestselling polymer-based tubular formula that amplifies and curls.
  6. 6
    Faux Cils Mascara

    Chantecaille

    28 REVIEWS
    Ultimate volumizing mascara for thicker, fuller lashes. 
  7. 7
    Glamolash Mascara XXL Black
    7 REVIEWS
    Achieve showstopping volume to the eyelashes with the intense black color concentration in XXL Mascara. 
  8. 8
    The Curling Mascara

    Kevyn Aucoin

    6 REVIEWS
    This innovative protein-based formula coats and shrink wraps onto each and every lash as it dries for a separated, thick and curled finish.
  9. 9
    Pointilliste Mascara
    1 REVIEWS
    The sleek, exacting brush of this breakthrough mascara reaches lower lashes and outer corners without leaving a trace behind.
  10. 10
    PureLash Lash Extender and Conditioner
    499 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.