What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    Dark Star Mascara

    Pat McGrath Labs

    2 REVIEWS
    This gravity-defying mascara delivers instant volume, multidimensional length and weightless lift in a single stroke. The gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform with luxurious volume and exaggerated effects. Powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
  2. 2
    Pillow Talk Push Up Lashes Mascara

    Charlotte Tilbury

    3,894 REVIEWS
    A mascara that gives lashes instant and long-lasting volume, length, and lift with an exclusive "Load, Comb, and Lift" technology brush.
  3. 3
    High Impact Extreme Volume Mascara
    600 REVIEWS
    Over-the-top brush wraps your lashes in instant, jaw-dropping drama.
  4. 4
    Unlocked Instant Extensions Mascara
    33 REVIEWS
    BestSeller
    A transformative, tubing mascara that stretches each lash to deliver dramatic length and definition for the look of lash extensions in an instant.
  5. 5
    So Volume Mascara

    Sisley Paris

    15 REVIEWS
    Provides volume, curls and defines the lashes, from the root to the tip.
  6. 6
    The Curling Mascara

    Kevyn Aucoin

    6 REVIEWS
    This innovative protein-based formula coats and shrink wraps onto each and every lash as it dries for a separated, thick and curled finish.
  7. 7
    XXL Mascara Waterproof
    1 REVIEWS
    Lashes are coated and defined without smudging or flaking
  8. 8
    PureLash Lash Extender and Conditioner
    493 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.