What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    High Impact Extreme Volume Mascara
    601 REVIEWS
    Over-the-top brush wraps your lashes in instant, jaw-dropping drama.
  2. 2
    Beyond Clean Volumizing Mascara
    521 REVIEWS
    Lash-enhancing lengthening formula.
  3. 3
    So Stretch Mascara

    Sisley Paris

    27 REVIEWS
    Instant visible length and definition for the appearance of longer, thicker and more beautiful lashes day after day.
  4. 4
    Faux Cils Mascara

    Chantecaille

    26 REVIEWS
    Ultimate volumizing mascara for thicker, fuller lashes. 
  5. 5
    Noir Lash Tint

    Surratt

    4 REVIEWS
    Precisely defined, denser-looking lashes that last all day - with just one sweep.
  6. 6
    Double-Ended Mascara Primer
    2 REVIEWS
    Award-winning RevitaLash Cosmetics Volumizing Primer and Volumizing Mascara come together in this convenient, 2-in-1 lash primer and mascara duo designed to prep lashes and enhance volume, creating gorgeous, richly pigmented, luxurious lashes.
  7. 7
    Dark Star Mascara

    Pat McGrath Labs

    2 REVIEWS
    This gravity-defying mascara delivers instant volume, multidimensional length and weightless lift in a single stroke. The gel-hybrid formula glides on evenly and effortlessly, with pitch-black micro-fine crème pigments that transform with luxurious volume and exaggerated effects. Powerful contoured brush sculpts lashes and loads them with texture to extend and curl.
  8. 8
    XXL Mascara Waterproof
    1 REVIEWS
    Lashes are coated and defined without smudging or flaking
  9. 9
    PureLash Lash Extender and Conditioner
    494 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.