What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

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Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

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The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

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Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

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If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.

  1. 1
    High Impact Extreme Volume Mascara
    600 REVIEWS
    Over-the-top brush wraps your lashes in instant, jaw-dropping drama.
  2. 2
    Beyond Clean Volumizing Mascara
    519 REVIEWS
    Lash-enhancing lengthening formula.
  3. 3
    Unlocked Instant Extensions Mascara
    33 REVIEWS
    BestSeller
    A transformative, tubing mascara that stretches each lash to deliver dramatic length and definition for the look of lash extensions in an instant.
  4. 4
    So Stretch Mascara

    Sisley Paris

    27 REVIEWS
    Instant visible length and definition for the appearance of longer, thicker and more beautiful lashes day after day.
  5. 5
    So Curl Mascara

    Sisley Paris

    18 REVIEWS
    Instantly coats lashes, creating a visibly curled and thickened lash look.
  6. 6
    The Curling Mascara

    Kevyn Aucoin

    6 REVIEWS
    This innovative protein-based formula coats and shrink wraps onto each and every lash as it dries for a separated, thick and curled finish.
  7. 7
    Length Define Tubing Mascara
    1 REVIEWS
    Featuring tube technology, our Length Define Tubing Mascara lengthens, locks in curl, and separates lashes.
  8. 8
    PureLash Lash Extender and Conditioner
    494 REVIEWS
    A single coat of this conditioner before applying mascara will help strengthen, lengthen and thicken your lashes, making the mascara twice as effective.

What to Look for in the Best Mascaras for Your Makeup Routine

Choosing the right mascara can elevate your makeup look and enhance your lashes with every swipe. Here are key factors to consider when shopping for mascara.

1. Desired Lash Effect

Citrus catapult arrow

Decide if you want lengthening, volumizing, curling, or defining effects. Some mascaras specialize in one feature, while others offer multi-benefit formulas for a dramatic or natural finish.

2. Brush Type

Citrus catapult arrow

The shape and size of the mascara wand impact application and results. Thick, fluffy brushes add volume, while thin, curved wands help separate and lengthen lashes.

3. Formula Type

Citrus catapult arrow

Consider whether you prefer waterproof or washable formulas. Waterproof mascaras resist smudging and are ideal for long wear or humid conditions, while washable formulas are easier to remove.

4. Ingredients and Sensitivity

Citrus catapult arrow

If you have sensitive eyes or wear contact lenses, look for hypoallergenic and ophthalmologist-tested mascaras. Conditioning ingredients like vitamin E or panthenol can help nourish lashes during wear.