What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

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Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

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Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

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Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

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Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.

  1. 1
    Gradual Tan Classic Daily Firming Lotion
    718 REVIEWS
    A sustainably-made daily firming lotion with gradual tanning technology that adds a light-to-medium sun-kissed glow. 
  2. 2
    Luxe Whipped Crème Mousse
    469 REVIEWS
    Instantly boost your skin from the outside in, with our hydrating and most luxurious self tan yet. 
  3. 3
    Self Tan Purity Bronzing Water Face Mist
    712 REVIEWS
    BestSeller
    Refresh and revive your skin with our purest formula yet.
  4. 4
    Luxe Tan Tonic Glow Drops
    628 REVIEWS
    Boost your skin from within, with our supercharged 5-in-1 glow drops.
  5. 5
    Self Tan Express Bronzing Mousse
    521 REVIEWS
    BestSeller
    Award winning Express Tan. Rinse after 1 hour for a light glow, 2 hours for a medium bronze or 3 hours for a dark tan that will develop in 8 hours.
  6. 6
    Beautiful Skin Island Glow Easy Tanning Drops
    296 REVIEWS
    Easy face tanning drops with skincare ingredients and tan-enhancing molecules for a lit-from-within island glow and feeling.
  7. 7
    The Water Hydrating Self Tan Water
    190 REVIEWS
    BestSeller
    Clear and odorless, this water-based self-tanner delivers a natural looking tan without clogging pores, streaking, or dehydrating. 
  8. 8
    Luxe Body Serum

    St. Tropez

    165 REVIEWS
    Boost your skin from the outside in, with a hydrating and collagen-enhancing self tan serum.
  9. 9
    Sunlit Skin Bronzing Tint and Self Tan Face Serum
    164 REVIEWS
    This no rinse self-tan serum is the perfect base for glowing, bronzed skin, giving you a radiant look in 3 hours.
  10. 10
    The Express Water

    Tan-Luxe

    136 REVIEWS
    A skincare-infused express self-tanning water that hydrates and visibly evens delivering a natural-looking, streak-free tan, fast. 

What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

Citrus catapult arrow

Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

Citrus catapult arrow

Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

Citrus catapult arrow

Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

Citrus catapult arrow

Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.