What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

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Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

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Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

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Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

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Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.

  1. 1
    Luxe Tan Tonic Glow Drops
    631 REVIEWS
    Boost your skin from within, with our supercharged 5-in-1 glow drops.
  2. 2
    Self Tan Express Bronzing Mousse
    530 REVIEWS
    BestSeller
    Award winning Express Tan. Rinse after 1 hour for a light glow, 2 hours for a medium bronze or 3 hours for a dark tan that will develop in 8 hours.
  3. 3
    Hydraboost Gradual Tan Body Butter
    130 REVIEWS
    BestSeller
    This tinted gradual tan body butter hydrates, firms and nourishes skin while building a streak-free, natural-looking tan for an overall radiant glow that doesnt leave behind the typical sunless tanner smell.
  4. 4
    The Face Illuminating Self Tan Drops
    122 REVIEWS
    BestSeller
    Transform your favorite moisturizer into a custom self-tanner with these hydrating, nutrient-rich drops.
  5. 5
    Hydra-Mousse Hydrating Self Tan Mousse
    100 REVIEWS
    Get that sun kissed glow with this vitamin-infused, odorless water-based self-tanning mousse. 
  6. 6
    Self Tan Classic Bronzing Mousse
    52 REVIEWS
    Our most iconic, fool proof and natural-looking tan.
  7. 7
    Self Tanning Hydrating Facial Skin Care
    19 REVIEWS
    Create a natural, uniform tan for the face.
  8. 8
    Self Tanning Hydrating Body Skin Care
    10 REVIEWS
    Create a natural, uniform tan for the body.
  9. 9
    Powerglow Peel Gradual Tan
    231 REVIEWS
    BestSeller Exclusive
    1-minute, 1-step exfoliating and gradual tan glow peel with glycolic, vitamin K and chamomile.

What to Look for in Self-Tanning Products

Choosing the right self-tanner can help you achieve a natural-looking, sun-kissed glow without the harmful effects of UV exposure.

1. Formula Type

Citrus catapult arrow

Self-tanners come in a variety of formats, including mousses, lotions, sprays, and drops. Consider your skin type and application preference—lotions are often hydrating for dry skin, while mousses and sprays can be quick-drying and ideal for those seeking fast results.

2. Desired Shade

Citrus catapult arrow

Look for products that offer a range of shades or gradual build-up options. Fair skin tones may benefit from lighter formulas, while medium to dark skin tones might prefer deeper hues for a more noticeable tan.

3. Ingredients

Citrus catapult arrow

Check for nourishing ingredients like aloe vera, hyaluronic acid, or vitamin E to keep your skin hydrated. If you have sensitive skin, opt for self-tanners free from parabens, sulfates, and artificial fragrances.

4. Longevity and Fade

Citrus catapult arrow

Consider how long the tan lasts and how evenly it fades. Some formulas offer longer-lasting color but may require exfoliation before reapplication to prevent patchiness or uneven fading.