Ariane GoldmanHatch Mama
As the founder and CEO of maternity clothing brand Hatch, Ariane Goldman is very attuned to the unique needs of new moms and moms-to-be. It was with them in mind that she launched Hatch Mama, a line of clean skincare that specifically addresses stretch marks, swollen ankles and other issues familiar to those who are preparing to or have recently given birth.What drove you to start your own brand? I left my career at Amex to start my first company, twobirds, which made the bridesmaid dressing experience more seamless with one dress that converted to multiple styles and fit and flattered every body type. It was an incredible white space at the time, when expensive alterations were a given.
While running that business in 2010, I was newly pregnant and couldn’t find anything to wear that allowed me to celebrate my changing body, instead of hiding behind it. I knew I needed to change that. As soon as my first daughter, Charlie, was born, I launched Hatch to provide women with stylish, timeless maternity solutions to empower them and enable them to feel confident, beautiful and the most like themselves during this rewarding— yet challenging and unpredictable—time.
Today, the conversation is so much bigger. We’ve built a community of women who not only want to invest in pieces for themselves, but ask questions, meet each other and learn about products that are good for them and that can nourish them in this moment. In order to continue to feed our passions and our babies, we need to take care of our bodies, holistically and intentionally—an idea that continued to come up with our followers. This gave me the inspiration for Hatch Mama—an edited line of non-toxic beauty products that were made to address the issues so many of us face during pregnancy and postpartum.
The journey continues with so many opportunities to unlock—support for after baby into the fourth trimester and beyond, in-store and digital experiences that bring moms, partners and experts together and our new content platform, Babe, that touches on the raw and unspoken topics of pregnancy and early motherhood. We’ll see what more is in store!