Cheryl FolandLilah B.
Beauty industry veteran Cheryl Foland was inspired to simplify her life—and streamline her makeup routine—when she moved from Manhattan to California. She created Lilah B. in response to her own desire for clean, multitasking color cosmetics.What drove you to start your own brand? I was living a fast-paced life in New York and craved cleaner products that could stand up to any conventional brand; there were clean products available, but they lacked a certain prestige quality that I was looking for. So I created Lilah B. to make things cleaner and simpler, without compromising performance. The line is made up of incredible multitaskers, offering only the timeless tools you really need.
Evenings close out with a warm tea and a good read. iPhone is purposely left in the next room. What would people be surprised to learn about you? I was a finance geek for more than two decades before I landed in the beauty industry. This was my invaluable superpower when deciding to create my own brand. What advice would you give to someone thinking about starting their own business? Work hard, stay laser-focused and persevere, but be sure to have fun along the way. And surround yourself with fans who believe in and support you—there’s no time or place for naysayers.