Kirsten Kjaer WeisKjaer Weis
Danish makeup artist Kirsten Kjaer Weis spent years working for top fashion publications across the globe, so she knows how makeup should work—which made it easy for her to spot the lack of luxury performance products on the natural makeup market. That was all the impetus she needed to launch her own line.What drove you to start your own brand? My background is that of a makeup artist. I’ve been working in the fashion industry for two decades and saw firsthand the effect all the synthetics and harsh chemicals had on the models’ skin. And I was unable to find alternatives in the natural space, which led me to realize there was an open gap in the market where one could combine the two worlds of natural and conventional without compromise on ingredient profile, performance or luxury experience. Our products are certified organic; I care a tremendous amount about the quality of our ingredients.