Noel CrawleyKNC Beauty
Kristen Noel Crawley first discovered lip masks on a trip to Tokyo, and was instantly enamored with the idea. So she set out to create her own version, and KNC Beauty was born.What drove you to start your own brand? I was lucky enough to visit Tokyo on a beauty trip with my longtime partner, Dior. While sightseeing, I stumbled across Don Quijote, which—if you know—is practically the Target of Japan. Perusing the endless aisles of skincare and cosmetics, I discovered classic Japanese lip masks, which are a major trend over there. The packaging and graphics were so inspiring and represented the culture beautifully. I really just fell in love with the look of the product and wanted to create something unique around it. I would never have imagined that I was going to develop an entire skincare line from that experience, but here we are!