Laura SlatkinNest New York
Laura Slatkin is a pioneer in the luxury home-fragrance space, having launched Slatkin & Co. with her husband, Harry, back in 1992. Today, she’s focused on Nest New York, where she creates sophisticated fragrances for high-end candles, diffusers, perfumes and more.What drove you to start your own brand? In 2005, I started a company that focused exclusively on private label. I created home fragrance assortments for more than 100 brands—important brands like Christian Dior, Laura Mercier, Nars, Banana Republic, Vera Wang, Ralph Lauren and Tory Burch. I was quite proud of my business. But as the home fragrance industry grew, I began to notice that people weren’t responding to fashion designer and retailer fragrances in the way we thought they would. Consumers were making their voices heard, and I couldn’t help but listen. They were telling me they wanted a brand steeped in authenticity and creativity. As a pioneer in the field of home fragrance, I felt that I had the deep expertise to deliver exactly what they wanted. Given my passion for fragrance, I was inspired to create a truly iconic brand that would be loved and coveted. I started Nest in 2008, and it was greeted with enormous success from the day it hit the shelves.