A native Parisienne who settled, as an adult, in sunny California, Valérie Grandury drew inspiration from both her birthplace and her current home when she created Odacité. Her goal? A line of skincare that delivers French pharmacy-style results, but is completely free of toxic ingredients.What drove you to start your own brand? For me, it all started after I had breast cancer and had to work with my doctors to create a battle plan integrating different healing strategies. One element of this plan was reducing my exposure to toxic chemicals, which included changing all my personal care products.
This was back in 2005, and there was almost no clean beauty then! The few natural products that I was able to find really didn’t offer serious skincare benefits, and they certainly didn’t have the beautiful textures and smells that had always made my daily skincare routine such an enjoyable “rendezvous” with myself. This is when the idea for Odacité was born.
Realizing that there was this need for high-performance natural skincare, I left my career in advertising to create Odacité (a French play on the word “audacity”). We launched in 2009, pioneering the clean beauty movement and starting a completely new conversation about beauty, one that says you don’t need to sacrifice results for purity.
Our formulas are born from the powerful, clean integration of different skincare modalities: At the root is my heritage of French skincare, which is dermatologist-tested and driven by proven results and research, fused with my phytotherapy knowledge and the use of natural ingredients. The result is truly unique active products that awaken the vitality of your skin in record time, all expertly handcrafted in our own eco-certified California lab.
Before bed, to be completely honest, nothing relaxes me more than enjoying a long bath with our Soul Soothing Relaxing Bath Soak! I follow with my skincare routine and let the aromatherapy enhance the relaxation of the bath. I like to finish with a facial massage with our Gua Sha Crystal Contour Beauty Tool and All-Embracing Serum. Gua Sha helps to iron out fine lines and the facial tensions we accumulate during the day, while enhancing the benefits of the skincare that we apply before and after the massage. What would people be surprised to learn about you? I’m an adventurous skier and mountain lover. I’ve travelled the world to ski and climb some of the most beautiful mountains in the Himalayas, Canada, Alaska and the French, Italian, Austrian and Swiss Alps! What advice would you give to someone thinking about starting their own business? I’m a firm believer that a solid foundation for any business is built on two blocks: passion and vision.
Every morning I wake up with this passion to give everyone their best skin ever, discovering powerful ingredients, reading cutting-edge research, listening to my clients, creating new products and working with my amazing team. This passion is my driver and what makes me happy. It’s also my life preserver when dealing with the many challenges that come with having your own business.
Be a visionary and surround yourself with a team to support that vision. Vision isn’t something you learn at school—it’s something you feel in your bones, something you crave to create. Vision usually excites and scares you at the same time because it means taking the plunge to do something different and innovative.