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Virtue
Curl Conditioner
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Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Key Benefits
- Softens
- De-Frizzes
- Replenishes
- IDEAL FOR: A broad range of soft waves to highly textured curl patterns.
- Safe for color-treated and chemically treated hair.
- FRAGRANCE: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.- 96% of women said their hair was healthier and easier to style after 1 week.**
- 94% of women said their curls were bouncier after 1 week.*
- After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
- 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
- *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
UPC
817023024148
Benefits | color safe; curl enhancing; hydrating; detangling; gloss and shine |
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Concerns | damage and split ends; frizz; breakage; dullness; tangles |
Formulation | cream |
Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling.
- Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.
- Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.
- Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.
Aqua (Water, Eau), Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Heptyl Undecylenate, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Undecane, Isododecane, Hydrogenated Ethylhexyl Olivate, Peg-100 Stearate, Glyceryl Stearate, Keratin, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Passiflora Edulis Seed Oil, Oryza Sativa (Rice) Bran Oil, Hydrolyzed Verbascum Thapsus Flower, Euterpe Oleracea Fruit Oil, Oryza Sativa (Rice) Bran Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Vulgare Kernel Oil, Tocopherol, Madecassoside, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Sclarea (Clary) Extract, Phytic Acid, Oryza Sativa (Rice) Seed Protein, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Jojoba Esters, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Oryza Sativa (Rice) Extract, Hydrogenated Olive Oil Unsaponifiables, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Vegetable Protein, Hydrolyzed Quinoa, Ceratonia Siliqua (Carob) Gum, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Linseed Extract, Calcium Gluconate, Caprylyl Glycol, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Propanediol, Tridecane, Polysorbate 60, Hydroxyethylcellulose, Polysorbate 20, Polyglycerin-3, Tetrasodium Glutamate Diacetate, Disodium Phosphate, Sodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Sorbic Acid, Benzoic Acid, Potassium Sorbate, Citric Acid, Alcohol, Sodium Hydroxide, Sodium Benzoate, Gluconolactone, Limonene.
- Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root.
- Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.
- Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root.
- Distribute conditioner through hair using a wide-tooth comb. Leave on for 2–3 minutes. Rinse thoroughly.

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Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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