Product Details
IDEAL FOR
- A broad range of soft waves to highly textured curl patterns.
- Safe for color-treated and chemically treated hair
Key Features / Benefits
This sulfate-and silicone-free shampoo gently cleanses and hydrates with nourishing ingredients to support our healing protein, Alpha Keratin 60ku®. Water-soluble jojoba oil provides moisture, enhances shine, and detangles, while a specialty carob gum (Ceratonia Siliqua) forms a sheer, touchable barrier to lock in moisture. Formulated for a broad range of curl patterns.
Claims
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
UPC
817023024155
Ingredients
- Alpha Keratin 60ku
- Jojoba Oil
- Olive Oil
How to Use
Work a quarter size amount of shampoo into palms and emulsify with a splash of water, working into a rich lather before applying. Massage lather into wet hair, rinse, and follow with conditioner.
Use it With
About the Brand
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.