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Virtue
Curl-Defining Whip
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| BlueRewards Members | Non-Member | |
|---|---|---|
| Ground Shipping | Free for all BlueRewards Members | Free over $100 spend, $7 for orders less than $100 |
| Two-Day Shipping | Free over $150 spend, $10 for orders less than $150 | $10 |
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Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Key Benefits
- Moisturizes
- Smooths
- De-frizzes
- IDEAL FOR: Curl types 2–3
- Safe for color-treated and chemically treated hair
- FRAGRANCE: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.UPC
817023025596
| Benefits | color safe; curl enhancing; hydrating; hold; gloss and shine |
|---|---|
| Concerns | damage and split ends; frizz; breakage; dullness |
| Formulation | liquid |
| Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Shea Butter: Nourishes and hydrates curls for optimal curl formation.
- Baobab Oil: Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.
- Linseed Extract: Helps nourish and fortify hair.
Aqua (Water, Eau), Hydrofluorocarbon 152A, Cetearyl Alcohol, Pvp, Heptyl Undecylenate, Keratin, Panthenol, Tocopherol, Centella Asiatica Leaf Extract, Butyrospermum Parkii (Shea) Butter, Linum Usitatissimum (Linseed) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Adansonia Digitata Seed Oil, Salvia Hispanica Seed Extract, Glycerin, Behentrimonium Methosulfate, Caprylyl Glycol, Cetyl Alcohol, Cocamidopropyl Betaine, Parfum (Fragrance), Ethylhexylglycerin, Cetrimonium Chloride, Dipentaerythrityl Hexa C5-9 Acid Esters, Butylene Glycol, Xylitol, Caprylic Acid, Quaternium-95, Citric Acid, Propanediol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Alpha-Isomethyl Ionone, Citral, Limonene, Linalool.
- Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm.
- Distribute evenly through damp hair, scrunching from the bottom up.
- Twist individual curls for a more defined look.
- Air dry or diffuse dry on low speed.
- Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm.
- Distribute evenly through damp hair, scrunching from the bottom up.
- Twist individual curls for a more defined look.
- Air dry or diffuse dry on low speed.
Choose Your Size
Choose Your Size
Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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