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Curl-Defining Whip is only available to BlueRewards members
Product Information
Product Information
Description
Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
UPC: 817023025596
Key Benefits
- Moisturizes, smooths, de-frizzes
- Ideal for: Curl types 23
- Safe for color-treated and chemically treated hair
- Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Highlights
Highlights
- breakage
- damage and split ends
- dullness
- frizz
Clinical Trials
Clinical Trials
- 96% of women said their hair was healthier and easier to style after 1 week.**
- 94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**
- 9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*
- After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.*
- *Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.
- **Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.
Ingredients
Ingredients
Alpha Keratin 60ku
Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
Shea Butter
Nourishes and hydrates curls for optimal curl formation.
Baobab Oil
Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
Chia Seed Extract
Helps provide antioxidant protection from environmental pollutants.
Linseed Extract
Helps nourish and fortify hair.
See Full Ingredients List See Full Ingredients List
aqua (water, eau), hydrofluorocarbon 152a, cetearyl alcohol, pvp, heptyl undecylenate, keratin, panthenol, tocopherol, centella asiatica leaf extract, butyrospermum parkii (shea) butter, linum usitatissimum (linseed) seed extract, helianthus annuus (sunflower) seed oil, hydrolyzed adansonia digitata seed oil, salvia hispanica seed extract, glycerin, behentrimonium methosulfate, caprylyl glycol, cetyl alcohol, cocamidopropyl betaine, parfum (fragrance), ethylhexylglycerin, cetrimonium chloride, dipentaerythrityl hexa c5-9 acid esters, butylene glycol, xylitol, caprylic acid, quaternium-95, citric acid, propanediol, phenoxyethanol, benzyl alcohol, potassium sorbate, sodium benzoate, alpha-isomethyl ionone, citral, limonene, linalool.
How To Use
How To Use
- Shake well. Turn can upside down and dispense a golf ballsize amount of product into palm.
- Distribute evenly through damp hair, scrunching from the bottom up.
- Twist individual curls for a more defined look.
- Air dry or diffuse dry on low speed.
Complete the Routine
Complete the Routine
Shipping & Returns
Shipping & Returns
Bluemercury.com purchases can be returned free of charge to your local store or by mail within 90 days of purchase. Exchanges may only be completed in-store.
BlueRewards members receive free ground shipping on all orders.