Virtue

Curl-Defining Whip

$40
$40
( Value)
A rich, luxurious whipped cream that defines curls, and absorbs instantly into hair for a velvety, nourishing feel.
Size - 5.5 oz

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Product Information

Product Information

Description

Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage. Alpha Keratin 60ku repairs brittle hair that’s more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

UPC: 817023025596

Key Benefits

  • Moisturizes, smooths, de-frizzes
  • Ideal for: Curl types 23
  • Safe for color-treated and chemically treated hair
  • Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Highlights

Highlights

benefits
color safe | curl enhancing | gloss and shine | hold | hydrating
formulation
liquid
ingredient preference
gluten free | paraben free | phthalates free
Concerns
  • breakage
  • damage and split ends
  • dullness
  • frizz
Clinical Trials

Clinical Trials

96% of women said their hair was healthier and easier to style after 1 week.**

94% of women said their hair was more manageable, easier to detangle, and shinier after just 1 use.**

9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week.*

After 2 weeks, 92% of women said their hair was more hydrated, less frizzy, and that they wanted to embrace their natural style.*

*Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Ingredients

Ingredients

Alpha Keratin 60ku

Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.

Shea Butter

Nourishes and hydrates curls for optimal curl formation.

Baobab Oil

Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.

Chia Seed Extract

Helps provide antioxidant protection from environmental pollutants.

Linseed Extract

Helps nourish and fortify hair.

See Full Ingredients List See Full Ingredients List

aqua (water, eau), hydrofluorocarbon 152a, cetearyl alcohol, pvp, heptyl undecylenate, keratin, panthenol, tocopherol, centella asiatica leaf extract, butyrospermum parkii (shea) butter, linum usitatissimum (linseed) seed extract, helianthus annuus (sunflower) seed oil, hydrolyzed adansonia digitata seed oil, salvia hispanica seed extract, glycerin, behentrimonium methosulfate, caprylyl glycol, cetyl alcohol, cocamidopropyl betaine, parfum (fragrance), ethylhexylglycerin, cetrimonium chloride, dipentaerythrityl hexa c5-9 acid esters, butylene glycol, xylitol, caprylic acid, quaternium-95, citric acid, propanediol, phenoxyethanol, benzyl alcohol, potassium sorbate, sodium benzoate, alpha-isomethyl ionone, citral, limonene, linalool.

How To Use

How To Use

  • Shake well. Turn can upside down and dispense a golf ballsize amount of product into palm.
  • Distribute evenly through damp hair, scrunching from the bottom up.
  • Twist individual curls for a more defined look.
  • Air dry or diffuse dry on low speed.
Shipping & Returns

Shipping & Returns

Returns & Exchanges are free and accepted in store and by mail within 60 days of purchase.

Complete the Routine

Virtue Curl Shampoo Size variant: 8 oz | 240 ml main image.
Virtue
Curl Shampoo
$17 - $42
variant: 6.7 oz | 200 ml main image
Virtue
Curl Conditioner
$18 - $44

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