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Virtue
Recovery Discovery Kit
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Virtue Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple. Virtue Recovery Conditioner is a rich, luxurious conditioner that helps bring damaged hair back to life. It reconstructs frayed cuticles and brittle ends, infusing hair with softness, shine, and manageability. Virtue Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Infused with exclusive complex that includes Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky- soft hair that’s immediately reinvigorated with health and nourishment.
Key Benefits
- Cleans
- Replenishes
- Nourishes
- Hydrates
- Softens
- Renews
- Ideal For: All hair types, especially hair that’s damaged or in need of extra care.
- Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
- Safe for color-treated and chemically treated hair.
- Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
- 97% of women said their hair felt softer after just one use.*
- 97% of women felt their hair was less damaged.*
- 91% of women felt their hair was more manageable.*
- 97% of women felt their hair was softer after just one use.**
- 95% of women felt their hair was more moisturized after just one use.**
- 95% felt their hair was smoother and silkier after 4 uses.**
- 96% of women said their hair felt healthier after only 7 uses***
- After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.***
- *Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).
- **Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
- ***Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.
UPC
817023023622
- Recovery Shampoo, 60ml
- Recovery Conditioner, 60ml
- Restorative Treatment Mask, 15ml
| Benefits | color safe; color enhancing; hydrating; strengthening; gloss and shine |
|---|---|
| Concerns | damage and split ends; dullness; tangles; breakage; heat damage |
| Formulation | liquid |
| Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
Recovery Shampoo: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide Mipa, Parfum (Fragrance), Sodium Methyl Isethionate, Keratin, Tocopherol, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, Peg-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Cellulose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium Edta, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides). Recovery Conditioner: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Cetyl Alcohol, Peg-8 Dimethicone, Stearamidopropyl Dimethylamine, Hydrogenated Ethylhexyl Olivate, Cetyl Esters, Parfum (Fragrance), Isododecane, Ethylhexylglycerin, Keratin, Panthenol, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Glycerin, Hydrolyzed Quinoa, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cystoseira Compressa Extract, Tocopheryl Acetate, Calcium Gluconate, Alcohol, Hydrolyzed Pea Protein Pg- Propyl Silanetriol, Propanediol, Caprylyl Glycol, Jojoba Esters, Ceteareth-20, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Cystine Bis-Pg-Propyl Silanetriol, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium Edta, Citric Acid, Bht, Sodium Nitrate, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene. Restorative Treatment Mask: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, Peg-100 Stearate, Glyceryl Stearate, Peg-8 Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays (Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Oryza Sativa (Rice) Bran Extract, Cystine Bis-Pg-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein Pg-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter, Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium Edta, Bht, Sodium Nitrate, Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.
- Shampoo/Conditioner: Work a quarter-size amount of Recovery Shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
- Restorative Treatment Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed in place of conditioner.
- Shampoo/Conditioner: Work a quarter-size amount of Recovery Shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.
- Restorative Treatment Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed in place of conditioner.
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Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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