Get notified when is back in stock
Virtue
Refresh Purifying Shampoo
Get notified when Refresh Purifying Shampoo is back in stock
Get notified when Refresh Purifying Shampoo arrives
Refresh Purifying Shampoo is only available to BlueRewards members
By continuing, you agree to Bluemercury's Privacy Practices.
Free Returns
Shipping
| BlueRewards Members | Non-Member | |
|---|---|---|
| Ground Shipping | Free for all BlueRewards Members | Free over $100 spend, $7 for orders less than $100 |
| Two-Day Shipping | Free over $150 spend, $10 for orders less than $150 | $10 |
Orders placed by 12 p.m. Eastern time will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
For curbside pickup, call your local store. You can find your closest store here.
View our full policy here.
By continuing, you agree to Bluemercury's Privacy Practices.
Virtue Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. Formulated with Virtue’s revolutionary damage-repair protein Alpha Keratin 60ku, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.
Key Benefits
- Detoxifies
- Resets
- Clarifies
- IDEAL FOR: All hair types
- Great for a weekly reset to refresh styles
- Safe for color-treated and chemically treated hair
- FRAGRANCE: A juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.UPC
817023020607
- 98% of women immediately felt their hair looked and felt cleaner and appeared healthier.*
- After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh.*
- After only 3 uses, 100% of women felt that all the impurities in their hair were washed away.*
- With continued use, 98% of women felt their scalp was refreshed and hair was detoxified.*
- *Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks.
| Benefits | color safe; detox; gloss and shine; strengthening; thickening |
|---|---|
| Concerns | damage and split ends; dullness; free radicals; breakage |
| Formulation | liquid |
| Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Charcoal Powder: Extracts oil and impurities for removal during shampooing.
- Hops Extract: Provides a purifying and astringent effect on scalp.
- Coconut Fatty Acid Blend: A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Peg-40 Hydrogenated Castor Oil, Cocamide Mipa, Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, Peg-150 Distearate, Hydroxyacetophenone, Ppg-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, Peg-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, Peg-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium Edta, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
- Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms.
- Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well.
- Follow with conditioner.
- Use once weekly, or more if needed, to remove residue, product build-up, and impurities.
- Using a quarter-size amount of shampoo, add a splash of water and work into a lather between palms.
- Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well.
- Follow with conditioner.
- Use once weekly, or more if needed, to remove residue, product build-up, and impurities.
Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
Shop virtue
