VIRTUE

Volumizing Primer

$38
$38
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style.

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Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It's suitable for all hair types and safe on color-treated hair.

Key Benefits

Builds, lifts, sets. Create the perfect foundation for style and build volume with this lightweight priming spray.

UPC

817023020706

Hydrolyzed Wheat Protein: enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair. Panthenol (Vitamin B5): this natural B vitamin delivers moisture, softness and shine. Hydrolyzed Soy Protein: a protein that helps to improve manageability, condition and moisturize damaged hair by improving its overall healthy appearance.

Full Ingredients List

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, Amp-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hyxyl Cinnamal, Limonene, Linalool.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

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About the Brand

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.

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