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Virtue
Volumizing Primer
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This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It's suitable for all hair types and safe on color-treated hair.
Key Benefits
- Builds, lifts, sets.
- Create the perfect foundation for style and build volume with this lightweight priming spray.
UPC
817023020706
| Benefits | hold; color protection |
|---|---|
| Concerns | breakage |
- Hydrolyzed Wheat Protein: enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.
- Panthenol (Vitamin B5): this natural B vitamin delivers moisture, softness and shine.
- Hydrolyzed Soy Protein: a protein that helps to improve manageability, condition and moisturize damaged hair by improving its overall healthy appearance.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, Amp-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hyxyl Cinnamal, Limonene, Linalool.
- Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
- Use heat and style as usual for maximum volume and memory.
- Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
- Use heat and style as usual for maximum volume and memory.
Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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