VIRTUE Volumizing Primer

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Regular price
$36.00
Regular price
$36.00

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  • Details

    What It Is
    Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It's suitable for all hair types and safe on color-treated hair.
    Benefits
    Builds, lifts, sets. Create the perfect foundation for style and build volume with this lightweight priming spray.
    Key Ingredients
    • Hydrolyzed Wheat Protein: enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.
    • Panthenol (Vitamin B5): this natural B vitamin delivers moisture, softness and shine.
    • Hydrolyzed Soy Protein: a protein that helps to improve manageability, condition and moisturize damaged hair by improving its overall healthy appearance.
  • Ingredients

    Ingredients
    Alcohol Denat., Aqua (water, eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hyxyl Cinnamal, Limonene, Linalool.
  • How To Use

    Application
    Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.
  • About The Brand

    virtue
    About virtue
    Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
  • Shipping and Returns

    Return Policy
    • FREE returns on all orders within 30 days of purchase
    • FREE returns and exchanges in store for all online purchases
    • See Returns page for more details: Returns.
    Shipping Information
    • FREE 2-day delivery
    • FREE Overnight delivery on orders of $200 or more
    • $20 for overnight delivery on orders under $200
    • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.
What It Is

Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Our unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It's suitable for all hair types and safe on color-treated hair.

Benefits

Builds, lifts, sets. Create the perfect foundation for style and build volume with this lightweight priming spray.

Key Ingredients
  • Hydrolyzed Wheat Protein: enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.
  • Panthenol (Vitamin B5): this natural B vitamin delivers moisture, softness and shine.
  • Hydrolyzed Soy Protein: a protein that helps to improve manageability, condition and moisturize damaged hair by improving its overall healthy appearance.
Ingredients

Alcohol Denat., Aqua (water, eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hyxyl Cinnamal, Limonene, Linalool.

Application

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

virtue
About virtue

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

Return Policy

  • FREE returns on all orders within 30 days of purchase
  • FREE returns and exchanges in store for all online purchases
  • See Returns page for more details: Returns.

Shipping Information

  • FREE 2-day delivery
  • FREE Overnight delivery on orders of $200 or more
  • $20 for overnight delivery on orders under $200
  • Orders placed by 4 P.M. (Eastern) will be processed the same business day. Orders placed on weekends and holidays will be processed the next business day.

Product Reviews

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