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Virtue

Volumizing Primer

    $38
    $38
    A lightweight, non-aerosol volumizing mist that absorbs into hair to prime any style.
    Size: 5 oz | 150 ml

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    Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It’s suitable for all hair types. Formulated with revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using Virtue’s proprietary keratin, leaving hair lustrous and shiny.

    Key Benefits

    • Builds, lifts, sets 
    • Ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up. 
    • Safe for color-treated and chemically treated hair. 
    • A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.

    UPC

    817023026258

    Clinical Results
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.* 
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier.*
    • After only 3 uses, 100% of women felt their hair was less limp.* 
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.*
    • *Consumer perception study conducted on 50 respondents after 5 uses/one week.

    • Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. 
    • Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair. 
    • Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine. 
    • Hydrolyzed Soy Protein: A protein that helps to improve manageability, and condition and moisturize hair, improving its overall healthy appearance.

    Full Ingredients List

    Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, Amp-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

    • Spray on damp or dry hair, section by section targeting the roots through mid-shaft. 
    • Use heat and style as usual for maximum volume and memory.

    • Spray on damp or dry hair, section by section targeting the roots through mid-shaft. 
    • Use heat and style as usual for maximum volume and memory.

    Virtue Full Shampoo Size variant: 17 oz | 500 ml
    Virtue
    Full Shampoo
    $74.00

    Choose Your Size

    Virtue Full Conditioner Size variant: 17 oz | 500 ml
    Virtue
    Full Conditioner
    $88.00

    Choose Your Size

    About the Brand

    Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.

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