Volumizing Primer
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Product Information
Product Information
Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It’s suitable for all hair types. Formulated with revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using Virtue’s proprietary keratin, leaving hair lustrous and shiny.
Key Benefits
- Builds, lifts, sets
- Ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up.
- Safe for color-treated and chemically treated hair.
- A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
UPC
817023026258
Highlights
Highlights
| Benefits | color safe; fullness; gloss and shine; hold; volume and texture |
|---|---|
| Concerns | breakage; damage and split ends; dullness; heat damage |
| Formulation | liquid |
| Ingredient Preference | gluten free; paraben free; phthalates free |
Ingredients
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair.
- Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine.
- Hydrolyzed Soy Protein: A protein that helps to improve manageability, and condition and moisturize hair, improving its overall healthy appearance.
View Full Ingredients List Show less
Alcohol denat., aqua (water, eau), propylene glycol, polyurethane-1, keratin, panthenol, hydrolyzed soy protein, amp-isostearoyl hydrolyzed wheat protein, ethylhexylglycerin, tocopherol, parfum (fragrance), phenoxyethanol, potassium sorbate, citral, hexyl cinnamal, limonene, linalool.
How To Use
How To Use
- Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
- Use heat and style as usual for maximum volume and memory.
- Spray on damp or dry hair, section by section targeting the roots through mid-shaft.
- Use heat and style as usual for maximum volume and memory.
Complete the Routine