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Virtue

Volumizing Primer

142 Reviews
    $40
    $40
    A lightweight, non-aerosol volumizing mist that absorbs into hair to prime any style.
    Size: 5 oz
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    Product Information

    Product Information

    Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. Virtue’s unique formula also protects against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku protein. It’s suitable for all hair types. Formulated with revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair over time using Virtue’s proprietary keratin, leaving hair lustrous and shiny.

    Key Benefits

    • Builds, lifts, sets 
    • Ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down. Especially good for those with fine or flat hair sensitive to product build-up. 
    • Safe for color-treated and chemically treated hair. 
    • A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
    Clinical Results
    • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style.* 
    • 8 hours after first application, 94% of women said their style bounced back and restyled easier.*
    • After only 3 uses, 100% of women felt their hair was less limp.* 
    • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull.*
    • *Consumer perception study conducted on 50 respondents after 5 uses/one week.

    UPC

    817023026258

    Highlights

    Highlights

    Benefits color safe; volume and texture; fullness; gloss and shine; hold
    Concerns damage and split ends; dullness; breakage; heat damage
    Formulation liquid
    Ingredient Preference gluten free; phthalates free; paraben free
    Ingredients

    Ingredients

    • Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. 
    • Hydrolyzed Wheat Protein: Enhances the appearance and feel of hair. It increases suppleness and facilitates styling while improving gloss/sheen and the texture of hair. 
    • Panthenol (Vitamin B5): This natural B vitamin delivers moisture, softness, and shine. 
    • Hydrolyzed Soy Protein: A protein that helps to improve manageability, and condition and moisturize hair, improving its overall healthy appearance.

    View Full Ingredients List Show less

    Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Keratin, Panthenol, Hydrolyzed Soy Protein, Amp-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

    How To Use

    How To Use

    • Spray on damp or dry hair, section by section targeting the roots through mid-shaft. 
    • Use heat and style as usual for maximum volume and memory.

    • Spray on damp or dry hair, section by section targeting the roots through mid-shaft. 
    • Use heat and style as usual for maximum volume and memory.

    Complete the Routine

    Complete the Routine

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