Alpha Keratin 60ku™ is a whole, human keratin protein, the first of its kind ever used in hair care. Born from regenerative medicine, it is identical to the keratin in our hair, skin, and nails, so it has the power to bind directly to damaged areas and repair unlike anything else.
° All hair types and shades that need refreshing.
° Perfect for extending blowouts and style.
Safe for color-treated and highlighted hair.
WHAT MAKES IT DIFFERENT
This invisible, super light formula truly cleanses the hair while it enhances scalp health. Created without any heavy styling ingredients that can add more build-up, it’s the ultimate reinvigorating pick-me-up for hair in need of a refresh.
A bright and uplifting blend of essential oils featuring lemon known for energizing hair and scalp blended with floral notes of cedar leaf and frangipani for long-lasting freshness.
USAGE TIPS For best results, shampoo and condition hair with Virtue® care products. On clean, blow-dried and styled hair, use the Dry Shampoo at the root immediately after styling to stop oil build-up before it starts. Can also be used on second-day hair in the morning or throughout the day to cut through any oil that has accumulated.
For special occasion hair, before setting or combing out, spray the product lightly throughout to give a bit of grip for hair that is too soft to immediately hold style—this will also add staying power to an up-do. Finish with Virtue® Shaping Spray for weightless hold to lock in style.
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.