Growing up in Sweden, Badria Ahmed didn't have many options when it came to styling her Afro curls. After years of chemically straightening it, she set out to learn more about her hair type and how to care for it properly. In her travels around Africa, she discovered the uses of natural ingredients from local communities that were incredibly hydrating and nourishing. She settled in London with a head full of ideas and created Holy Curls - a single line brand with a unique formula packed full with goodies specifically-made for
wavy, curly and coily hair.