Product Details
Virtue® Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku® works with specially chosen hydratorsand curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
IDEAL FOR
IDEAL FOR
- A broad range of soft waves to highly textured curl patterns.
- Safe for color-treated and chemically treated hair
Key Features / Benefits
This sulfate-and silicone-free shampoo gently cleanses and hydrates with nourishing ingredients to support our healing protein, Alpha Keratin 60ku®. Water-soluble jojoba oil provides moisture, enhances shine, and detangles, while a specialty carob gum (Ceratonia Siliqua) forms a sheer, touchable barrier to lock in moisture. Formulated for a broad range of curl patterns.
Claims
Virtue® Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
UPC
817023024483
Ingredients
- Alpha Keratin 60ku
- jojoba Oil
How to Use
- Work a quarter size amount of shampoo into palms and emulsify with a splash of water, working into a rich lather before applying.
- Massage lather into wet hair, rinse, and follow with conditioner.
Use it With
About the Brand

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.