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Virtue

Curl Shampoo

    $16
    $16
    A luxurious, creamy lathering shampoo for curly hair that maintains hair’s natural hydration.

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    Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

    Key Benefits

    • Hydrates 
    • Nourishes 
    • Repairs
    • IDEAL FOR: A broad range of soft waves to highly textured curl patterns. 
    • Safe for color-treated and chemically treated hair.
    • FRAGRANCE: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

    Claims

    ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.

    UPC

    817023024490

    Clinical Results
    • 96% of women said their hair was healthier and easier to style after 1 week.** 
    • 94% of women said their curls were bouncier after 1 week.* 
    • After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.* 
    • 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.* 
    •  *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

    • Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses. 
    • Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and detangling. 
    • Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture. 
    • Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition. 
    • Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying and damaging effects of UV rays.

    Full Ingredients List

    Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 Ipdi, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying.
    • Massage shampoo into hair and scalp to form a rich lather.
    • Rinse and repeat if necessary. For best results follow with Virtue Curl Conditioner.

    • Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying.
    • Massage shampoo into hair and scalp to form a rich lather.
    • Rinse and repeat if necessary. For best results follow with Virtue Curl Conditioner.

    Virtue Curl Conditioner Size variant: 6.7 oz | 200 ml
    Virtue
    Curl Conditioner
    $42.00

    Choose Your Size

    Virtue Curl-Defining Whip
    Virtue
    Curl-Defining Whip
    $38.00
    About the Brand

    Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.

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