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Product Information
Virtue Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine. Virtue Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants––and containing our strengthening, reparative protein, Alpha Keratin 60ku.
Key Benefits
- Enhances, nourishes, shines
- Ideal for: Types 2–4 curly hair
- Safe for color-treated and chemically treated hair
- Fragrance: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
- 95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated*
- After just 8 hours, 96% of women felt their hair was less brittle*
- 93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week*
- After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer*
- 94% felt hair did not look frizzy after only 1 use*
- 94% said they feel more confident*
- *Consumer perception study of 64 women used the Curl Leave-In Butter for 2 weeks
UPC
817023025244
Highlights
| Benefits | color safe; curl enhancing; hydrating; detangling; gloss and shine |
|---|---|
| Concerns | damage and split ends; frizz; breakage; dullness; tangles |
| Formulation | cream |
| Ingredient Preference | gluten free; phthalates free; paraben free |
Ingredients
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.
- Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
- Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection.
Aqua (Water, Eau), Cetearyl Alcohol, Propanediol, Behenyl Alcohol, Cetyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butyrospermum Parkii (Shea) Butter, Heptyl Undecylenate, Cetyl Esters, Brassica Alcohol, Jojoba Esters, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Glyceryl Stearate, Keratin, Panthenol, Tocopherol, Oryza Sativa (Rice) Bran Extract, Selaginella Lepidophylla Extract, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Oryza Sativa (Rice) Seed Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Salvia Hispanica Seed Extract, Madecassoside, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Extract, Helianthus Annuus (Sunflower) Extract, Carrageenan, Gluconolactone, Hydrogenated Ethylhexyl Olivate, Xylitol, Hydrogenated Olive Oil Unsaponifiables, Trehalose, Glycerin, Sodium Phytate, Sorbitan Isostearate, Caprylyl/Capryl Glucoside, Ethyl Linoleate, Polysorbate 80, Polyglycerin-3, Sodium Dilauramidoglutamide Lysine, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Sodium Phosphate, Galactoarabinan, Caprylic Acid, Calcium Gluconate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Brassicyl Valinate Esylate, Caprylyl Glycol, Cetyl Hydroxyethylcellulose, Maltodextrin, Lactobacillus Ferment, Phytic Acid, Phenoxyethanol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, Potassium Hydroxide, Alcohol, Citric Acid, Benzyl Alcohol, Citral, Citronellol, Limonene, Geraniol, Linalool, Alpha-Isomethyl Ionone.
How To Use
- Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
- Tips: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
- Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
- Tips: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
Complete the Routine
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