VIRTUE

Full Discovery Kit

VIRTUE

Full Discovery Kit

$36
Full Discovery Kit- 2 oz Shampoo, 2 oz Conditioner, & . See More
$36
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VIRTUE

Full Discovery Kit

$36
Product Details
FULL SHAMPOO
Cleans | Nourishes | Volumizes.
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold.

FULL CONDITIONER
Conditions | Plumps | Revives Shine.
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Restorative Treatment Mask:
The Virtue® Restorative Treatment Mask with Alpha Keratin 60ku™ actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy.
Features a rich, nurturing woody citrus fragrance with creamy coconut and tropical yuzu extracts.
FULL SHAMPOO
Cleans | Nourishes | Volumizes.
A shampoo that creates volume with each use. Full Shampoo dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Color-safe and ideal for fine, flat, and hair that won’t hold.

FULL CONDITIONER
Conditions | Plumps | Revives Shine.
A conditioner that thickens hair with each use. Full Conditioner deeply moisturizes without adding weight, creating lasting lift, body, and luster.

Restorative Treatment Mask:
The Virtue® Restorative Treatment Mask with Alpha Keratin 60ku™ actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Hair is transformed with more elasticity, bounce, and youthful vibrancy.
Features a rich, nurturing woody citrus fragrance with creamy coconut and tropical yuzu extracts.
Key Features / Benefits
FULL SHAMPOO: PATENTED TECHNOLOGY
Alpha Keratin 60kuTM is a whole, human keratin
protein. Born from regenerative medicine, it is
identical to the keratin in your hair, skin, and nails
so it heals and repairs unlike anything you’ve ever
experienced before.
IDEAL FOR
° All hair types that desire volume or density.
Especially great for fine, limp hair.
° Safe for color treated or highlighted hair, as it’s
sulfate-free and non-stripping. FULL CONDITIONER: PATENTED TECHNOLOGY
Alpha Keratin 60kuTM is a whole, human keratin
protein. Born from regenerative medicine, it is
identical to the keratin in your hair, skin, and nails
so it heals and repairs unlike anything you’ve ever
experienced before.
IDEAL FOR
° All hair types that desire volume or density.
Especially great for fine, limp hair.
° Safe for color treated or highlighted hair, as it’s
sulfate-free and non-stripping. Restorative Treatment Mask: ° All hair types that are damaged or in need of
moisture.
° Perfect for hair left dull and dry from exposure
to the elements, or damaged by color, heat
styling, or chemical processing.
UPC
817023023639
Ingredients
Full Shampoo: Pink Pomelo - Rich in Vitamin A, C, B1, and zinc to give hair a shot of vitality. Hydrolyzed Quinoa- This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes Conditioner: Pink Pomelo- Rich in Vitamin A, C, B1, and zinc to give hair a shot of vitality. Hydrolyzed Quinoa- This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf (Conditioner)- Loaded with lipids and protein to help seal and strengthen hair’s cuticle. Free of Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes. Restorative Treatment Mask : Cystoseira Compressa Extract (Brown Algae)- This marine active is known to provide intensive repair and helps provide heat protection. Amaranthus Caudatus Seed Extract (Protein)- This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair. Cynara Scolymus (Artichoke) Leaf Extract- This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
Full Shampoo: Pink Pomelo - Rich in Vitamin A, C, B1, and zinc to give hair a shot of vitality. Hydrolyzed Quinoa- This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes Conditioner: Pink Pomelo- Rich in Vitamin A, C, B1, and zinc to give hair a shot of vitality. Hydrolyzed Quinoa- This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Artichoke Leaf (Conditioner)- Loaded with lipids and protein to help seal and strengthen hair’s cuticle. Free of Our brand is free of Parabens, Sulfates, Phthalates, Colors & Dyes. Restorative Treatment Mask : Cystoseira Compressa Extract (Brown Algae)- This marine active is known to provide intensive repair and helps provide heat protection. Amaranthus Caudatus Seed Extract (Protein)- This plant-based protein can be remarkable for hair, enhancing color, moisture retention and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties. Baobab Seed Oil - From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair. Cynara Scolymus (Artichoke) Leaf Extract- This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
Shampoo: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl
Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata
Seed Oil, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Chloride, Guar
Hydroxypropyltrimonium Chloride, Polyquaternium-7, PEG-7 Glyceryl Cocoate, Ethylhexylglycerin, Sodium Dilauramidoglutamide
Lysine, Xanthan Gum, Parfum (Fragrance), Propanediol, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Citric Acid, Sodium
Benzoate, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide. Conditioner: Annuus (Sun ower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol,
Rosmarinus O cinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit)
Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed
Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate
20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/
PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG-Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol,
Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin,
Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Restorative Treatment Mask: Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Dimethicone, PEG-100 Stearate, Glyceryl Stearate, PEG-8
Dimethicone, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Isododecane, Cetyl Esters, Hydrogenated Ethylhexyl Olivate,
Parfum (Fragrance), Ethylhexylglycerin, Alpha Keratin, Panthenol, Helianthus Annuus (Sunflower) Seed Oil, Moringa Oleifera Seed
Oil, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Zea Mays
(Corn) Starch, Quercus Petraea Fruit Extract, Hydrolyzed Adansonia Digitata Seed Oil, Hydrogenated Olive Oil Unsaponifiables,
Oryza Sativa (Rice) Bran Extract, Cystine Bis-PG-Propyl Silanetriol, Cynara Scolymus (Artichoke) Leaf Extract, Citrus Paradisi
(Grapefruit) Fruit Extract, Asiaticoside, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Tocopheryl Acetate, Pisum Sativum (Pea)
Extract, Hydrolyzed Linseed Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Glycerin, Butyrospermum Parkii (Shea) Butter,
Propanediol, Caprylyl Glycol, Isopropyl Alcohol, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-TButyl Hydroxyhydrocinnamate, Jojoba Esters, Sodium Dilauramidoglutamide Lysine, Polysorbate 20, Sorbic Acid, Polysilicone-15,
Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Citric Acid, Disodium EDTA, BHT, Sodium Nitrate,
Alcohol, Glyoxal, Gluconolactone, Sodium Chloride, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate,
Dehydroacetic Acid, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene.
Citral, Hydroxycitronellal
How to Use
Shampoo: Work a quarter-sized amount of shampoo into a lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck, and work the lather through ends. Rinse thoroughly. For best results, follow with your favorite Virtue Conditioner. Conditioner: Work a quarter-sized amount of conditioner between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, prep hair with your favorite Virtue Shampoo. Restorative Treatment Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well.
Use weekly or as needed. For color-treated and chemical processed clients, this treatment mask can help keep hair healthy-looking, vibrant and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair.
For extra-coarse, extremely frizzy and dense, or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.

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About the Brand

Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.