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Product Information
Product Information
Description
Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Virtue Full Conditioner thickens hair with each use without weighing hair down. It deeply moisturizes the hair, creating lasting lift, body, and luster. Virtue Restorative Treatment Mask actively rehabilitates all hair types in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down. Infused with exclusive complex that includes Alpha Keratin 60ku, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky- soft hair that’s immediately reinvigorated with health and nourishment.
UPC: 817023026043
Key Benefits
- Cleans, Thickens, Volumizes, Conditions, Revives
- Ideal for: All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
- Safe for color-treated and chemically treated hair.
- Fragrance: A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf, and bright, lemon essential oils.
What's Included
What's Included
- Full Shampoo, 2 oz
- Full Conditioner, 2 oz
- Restorative Treatment Mask, 0.5 oz
Highlights
Highlights
- breakage
- damage and split ends
- dullness
- tangles
Clinical Trials
Clinical Trials
84% of women said their hair felt thicker.*
87% of women said their hair had more body.*
86% of women said their hair looked fuller.*
97% of women felt their hair was softer after just one use.**
95% of women felt their hair was more moisturized after just one use.**
95% felt their hair was smoother and silkier after 4 uses.**
96% of women said their hair felt healthier after only 7 uses***
After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.***
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
**Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
***Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.
Ingredients
Ingredients
Alpha Keratin 60ku
Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Pink Pomelo
A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Artichoke Leaf
A nurturing botanical loaded with lipids and protein to help seal and strengthen hairs cuticle.
Cystoseira Compressa Extract (Brown Algae)
This marine active is known to provide intensive repair and helps provide heat protection.
Amaranthus Caudatus Seed Extract
This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.
Baobab Seed Oil
From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Cynara Scolymus (Artichoke) Leaf Extract
This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.
See Full Ingredients List See Full Ingredients List
How To Use
How To Use
- Shampoo / Conditioner: Work a quarter-size amount of Full Shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly.
- Restorative Treatment Mask: After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 23 minutes. Rinse well. Use weekly or as needed in place of conditioner.
Shipping & Returns
Shipping & Returns
Returns & Exchanges are free and accepted in store and by mail within 60 days of purchase.