- Nourishes scalp cells and follicles
- Heals microscopic damage from color, chemicals, and styling
- Stimulates aging cell turnover
- Promotes healthy, vibrant, youthful hair
- Gentle enough for sensitive scalps, perfect for colored or chemically treated hair
- 92% of women said their scalp felt healthier, less irritated, and nourished after just one week.
- After 2 weeks, 95% of women claimed their hair felt and looked healthier and more manageable.
- After 1 month 95% women said their scalp felt soothed and less dry.
- After 1 month, 97% of women felt their hair looked and felt more nourished.
- 90% of women felt this product was like a vitamin for their scalp and hair. Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days, and 1 week of product usage.
- Use nightly on dry hair.
- Apply 5–7 drops of serum directly onto scalp, massage and work through to ends.
- Absorbs within 2 minutes and will not stain pillow or sheets.
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Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku™, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, and Refinery29, among many others.