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Virtue
Curl-Defining Gel
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Virtue Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed. Loaded with Alpha Keratin 60ku, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Key Benefits
- Shapes
- Holds
- Hydrates
- IDEAL FOR: Types 2–4 curly hair.
- Safe for color-treated and chemically treated hair.
- FRAGRANCE: A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Claims
ALL VIRTUE® PRODUCTS ARE FREE OF SULFATES, PARABENS, PHTHALATES, SYNTHETIC COLORS AND DYES. GLUTEN FREE. CRUELTY FREE. VEGAN.- 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable.
- After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down.
- After one week of use, 8/10 women felt that their curls looked natural, well-defined and not brittle.
- *Consumer perception study of 66 women used the Curl-Defining Gel for 1 week (7 uses)
UPC
817023025251
| Benefits | color safe; curl enhancing; hydrating; hold; gloss and shine |
|---|---|
| Concerns | damage and split ends; frizz; breakage; dullness |
| Formulation | gel |
| Ingredient Preference | gluten free; phthalates free; paraben free |
- Alpha Keratin 60ku: Virtue’s proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
- Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
- Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold
Aqua (Water, Eau), Propanediol, Shea Butter Glycereth-8 Esters, Polyurethane-14, Ethylhexylglycerin, Keratin, Panthenol, Pelvetia Canaliculata Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Caesalpinia Spinosa Fruit Extract, Selaginella Lepidophylla Extract, Oryza Sativa (Rice) Seed Protein, Jojoba Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Madecassoside, Galactoarabinan, Trehalose, Phytic Acid, Asiaticoside, Xylitylglucoside, Amp-Acrylates Copolymer, Anhydroxylitol, Maltitol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Tocopherol, Glycerin, Caprylyl Glycol, Aminomethyl Propanol, Sorbitan Isostearate, Tetrasodium Glutamate Diacetate, Polysorbate 80, Lactobacillus Ferment, Sodium Phosphate, Gluconolactone, Calcium Gluconate, Heptyl Undecylenate, Amp-Acrylates/Allyl Methacrylate Copolymer, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 20, Xylitol, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Potassium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Citral, Geraniol.
- Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
- TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
- Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
- TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
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Choose Your Size
Virtue® is the first and only hair care with Alpha Keratin 60ku®, a human keratin that’s clinically proven to give you stronger, healthier hair in as few as five uses. It’s derived from ethically sourced human hair, which means it's so similar in structure to the keratin that makes up our hair, it’s able to bond to damaged sites and weave broken keratin strands back together naturally, making hair whole again. Virtue products are also vegan and free of gluten, parabens, sulfates, phthalates, and synthetic colors and dyes. Imagine what’s humanly possible with Virtue.
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