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Product Information
Product Information
Description
Virtue Curl Shampoo is a rich, non-drying formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Virtue Curl Conditioner weightlessly detangles, de-frizzes, nourishes, and hydrates without weighing down curls. It repairs cuticle damage, rejuvenates elasticity, and protects against humidity, heat, and environmental damage for soft, silky, and strong curls. Virtue Curl Leave-In Butter is a leave-in cream rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine. Virtue Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants––and containing our strengthening, reparative protein, Alpha Keratin 60ku.
UPC: 817023025404
Key Benefits
- Hydrates, nourishes, repairs
- Ideal for: A broad range of soft waves to highly textured curl patterns.
- Safe for color-treated and chemically treated hair.
- A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
What's Included
What's Included
- Curl Shampoo, 60ml
- Curl Conditioner, 60ml
- Restorative Treatment Mask, 15ml
Highlights
Highlights
- breakage
- damage and split ends
- dullness
- frizz
- tangles
Clinical Trials
Clinical Trials
- 96% of women said their hair was healthier and easier to style after 1 week.**
- 94% of women said their curls were bouncier after 1 week.*
- After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*
- 8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*
- *Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.
- 95% of women felt hair was immediately more resilient, silkier, and looked rejuvenated**
- After just 8 hours, 96% of women felt their hair was less brittle**
- 93% of women felt their hair was more manageable and moisturized, nourished, and shinier after 1 week**
- After 2 weeks, 96% of women saw reparative benefits and felt hair was healthier and softer**
- 94% felt hair did not look frizzy after only 1 use**
- 94% said they feel more confident**
- **Consumer perception study of 64 women used the Curl Leave-In Butter for 2 weeks
Ingredients
Ingredients
Alpha Keratin 60ku
Virtues proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
Water-Soluble Jojoba Oil
Provides moisture and hydration to enhance shine, compatibility, and detangling.
Specialty Carob Gum (Ceratonia Siliqua)
Forms a sheer film to lock in moisture.
Vegetable-Derived Polymer (from Lond Bean)
Facilitates curl formation and definition.
Specialty Rice Protein & Extract with Sunflower Seed Oil
Provide solar protection from the drying and damaging effects of UV rays.
Shea Butter, Jojoba Esters & Olive-Derived Esters
A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.
Selaginella Lepidophylla Extract (Resurrection Plant or Rose of Jericho)
A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
Multi-faceted UV/Solar Protection Complex
An anti-pollution active that is known to provide color and heat protection.
See Full Ingredients List See Full Ingredients List
curl shampoo: aqua (water, eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, lauryl glucoside, polyglyceryl-3 laurate, isoamyl laurate, acrylates copolymer, coconut acid, ethylhexylglycerin, keratin, panthenol, asiaticoside, quercus petraea fruit extract, salvia hispanica seed extract, hydrolyzed quinoa, hydrolyzed adansonia digitata seed extract, xylitol, salvia sclarea (clary) extract, gluconolactone, camellia sinensis leaf extract, trehalose, oryza sativa (rice) seed protein, citrus paradisi (grapefruit) fruit extract, galactoarabinan, phytic acid, oryza sativa (rice) bran extract, linum usitatissimum (linseed) seed extract, sodium dilauramidoglutamide lysine, helianthus annuus (sunflower) seed oil, maltodextrin, madecassoside, tocopherol, sodium phytate, rosmarinus officinalis (rosemary) leaf extract, oryza sativa (rice) extract, butylene glycol, sodium phosphate, ethyl linoleate, caesalpinia spinosa fruit extract, ethyl oleate, ceratonia siliqua gum, sorbitan oleate, polyquaternium-37, helianthus annuus (sunflower) sprout extract, caprylyl/capryl glucoside, caprylyl glycol, caprylic acid, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, calcium gluconate, parfum (fragrance), glycol distearate, propanediol, jojoba oil glycereth-8 esters, disteareth-75 ipdi, sodium isethionate, guar hydroxypropyltrimonium chloride, glycerin, hydroxypropyl methylcellulose stearoxy ether, trisodium ethylenediamine disuccinate, stearic acid, polysorbate 80, phenoxyethanol, sodium benzoate, benzyl alcohol, chlorphenesin, potassium sorbate, potassium hydroxide, citric acid, alcohol, limonene, linalool. curl conditioner: aqua (water, eau), cetearyl alcohol, brassicamidopropyl dimethylamine, heptyl undecylenate, cetyl esters, cetyl alcohol, behentrimonium chloride, undecane, isododecane, hydrogenated ethylhexyl olivate, peg-100 stearate, glyceryl stearate, keratin, quercus petraea fruit extract, citrus paradisi (grapefruit) fruit extract, asiaticoside, passiflora edulis seed oil, oryza sativa (rice) bran oil, hydrolyzed verbascum thapsus flower, euterpe oleracea fruit oil, oryza sativa (rice) bran extract, simmondsia chinensis (jojoba) seed oil, astrocaryum vulgare kernel oil, tocopherol, madecassoside, hydrolyzed adansonia digitata seed extract, salvia sclarea (clary) extract, phytic acid, oryza sativa (rice) seed protein, panthenol, helianthus annuus (sunflower) seed oil, jojoba esters, parfum (fragrance), glycerin, ethylhexylglycerin, oryza sativa (rice) extract, hydrogenated olive oil unsaponifiables, rosmarinus officinalis (rosemary) leaf extract, hydrolyzed vegetable protein, hydrolyzed quinoa, ceratonia siliqua (carob) gum, helianthus annuus (sunflower) seed wax, hydrolyzed linseed extract, calcium gluconate, caprylyl glycol, butylene glycol, sodium dilauramidoglutamide lysine, propanediol, tridecane, polysorbate 60, hydroxyethylcellulose, polysorbate 20, polyglycerin-3, tetrasodium glutamate diacetate, disodium phosphate, sodium phosphate, phenoxyethanol, benzyl alcohol, chlorphenesin, sorbic acid, benzoic acid, potassium sorbate, citric acid, alcohol, sodium hydroxide, sodium benzoate, gluconolactone, limonene. curl leave-in butter: aqua (water, eau), cetearyl alcohol, propanediol, behenyl alcohol, cetyl alcohol, hydrogenated castor oil/sebacic acid copolymer, butyrospermum parkii (shea) butter, heptyl undecylenate, cetyl esters, brassica alcohol, jojoba esters, linum usitatissimum (linseed) seed extract, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, ethylhexylglycerin, glyceryl stearate, keratin, panthenol, tocopherol, oryza sativa (rice) bran extract, selaginella lepidophylla extract, helianthus annuus (sunflower) seed wax, hydrolyzed adansonia digitata seed extract, quercus petraea fruit extract, oryza sativa (rice) seed protein, rosmarinus officinalis (rosemary) leaf extract, camellia sinensis leaf extract, asiaticoside, citrus paradisi (grapefruit) fruit extract, salvia hispanica seed extract, madecassoside, helianthus annuus (sunflower) sprout extract, oryza sativa (rice) extract, caesalpinia spinosa fruit extract, helianthus annuus (sunflower) extract, carrageenan, gluconolactone, hydrogenated ethylhexyl olivate, xylitol, hydrogenated olive oil unsaponifiables, trehalose, glycerin, sodium phytate, sorbitan isostearate, caprylyl/capryl glucoside, ethyl linoleate, polysorbate 80, polyglycerin-3, sodium dilauramidoglutamide lysine, ethyl oleate, sorbitan oleate, polyquaternium-37, sodium phosphate, galactoarabinan, caprylic acid, calcium gluconate, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, parfum (fragrance), brassicyl valinate esylate, caprylyl glycol, cetyl hydroxyethylcellulose, maltodextrin, lactobacillus ferment, phytic acid, phenoxyethanol, chlorphenesin, sodium benzoate, potassium sorbate, potassium hydroxide, alcohol, citric acid, benzyl alcohol, citral, citronellol, limonene, geraniol, linalool, alpha-isomethyl ionone.
How To Use
How To Use
- Shampoo: Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary. For best results follow with Virtue Curl Conditioner.
- Conditioner: Apply a generous amount of conditioner between palms and massage into hair, starting from the ends and working your way up toward the root. Distribute conditioner through hair using a wide-tooth comb. Leave on for 23 minutes. Rinse thoroughly.
- Leave-in Butter: Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
Shipping & Returns
Shipping & Returns
Returns & Exchanges are free and accepted in store and by mail within 60 days of purchase.
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