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Soy pH-Balanced Hydrating Face Wash

    Our universal face wash that’s proven to maintain skin’s pH while also cleansing, softening, and hydrating all skin types & tones.

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    Our #1 gentle-yet-effective face wash with soy proteins deeply cleanses pores and removes makeup while softening texture and increasing hydration--even after you rinse. Plus, this soy-enriched formula is proven to smooth dry lines and soothe visible redness, leaving skin ready for the next steps.

    Key Benefits

    • Effectively cleanses all skin types & tones 
    • Maintains skin's pH & increases hydration 
    • Deeply cleanses pores & removes makeup
    Clinical Results
    • +10% hydration, even after you rinse*
    • 98% agreed it deeply cleanses pores after one use**
    • 93% immediately saw dry lines smoothed**
    • 91% felt it immediately calmed the look of redness & blotchiness**
    • 97% agreed skin texture was immediately soft**
    • Scientifically proven to maintain skin's pH*
    • Proven effective on all skin types & tones***
    • Scientifically proven by image analysis to remove face makeup****
    • *instrumental test, 11 subjects
    • **self-assessment, 122 subjects, 4 weeks
    • ***skin types normal, dry, oil, combination, sensitive; skin tones tested using the Fitzpatrick scale
    • ****instrumental test, 10 subjects



    Benefits hydrating
    Concerns dryness; black heads and visible pores
    Formulation gel
    Ingredient Preference paraben free; sulfate free

    • Soy proteins: Improve skin elasticity.
    • Cucumber extract: Cools and calms the skin.
    • Aloe vera: Immediately soothes and hydrates.
    • Borage seed oil: Nourishes and softens the skin

    Full Ingredients List

    Aqua (Water), Coco-Glucoside, Butylene Glycol, Glycerin, Propanediol, Xanthan Gum, 1,2-Hexanediol, Polyglyceryl-10 Laurate, Centaurea Cyanus Flower Water, Cucumis Sativus (Cucumber) Fruit Extract, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Hydrolyzed Soy Protein, Rosa Damascena Extract, Rosa Damascena Flower Water, Aloe Barbadensis Leaf Juice, Panax Ginseng Root Extract, Malva Sylvestris (Mallow) Flower Extract, Rosa Damascena Flower Oil, Tocopherol, Caprylic/Capric Triglyceride, Caprylyl Glycol, Hydrolyzed Jojoba Esters, Silica, Citric Acid, Pentylene Glycol, Caramel, Sodium Hydroxide, Sodium Benzoate, Potassium Sorbate

    • Wet skin
    • Massage over face and eyes
    • Rinse.

    • Wet skin
    • Massage over face and eyes
    • Rinse.

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    About the Brand

    By combining potent natural ingredients, ancient rituals, and modern science, Fresh creates products that perform with experiences that transform. Discovery drives innovation. Fresh’s Founders travel the world uncovering the highest quality natural ingredients and time-honored cultural traditions. But the real journey is using science to harness and heighten nature—developing effective formulas that look, smell, and feel as good as they work—to bring you the most beautiful skin and sensations.

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